Taking things seriously

"Aichaku (ahy-chaw-koo) is the Japanese term for the sense of attachment one can feel for an artifact. […It] describes a deeper kind of emotinal attachment that person can feel for an object. It is a kind of symbiotic love for an object that deserves affection not for what it does, but for what it is.” (Maeda 2008, 69)
Although we could deconstruct these sentiments as being essentialist or reductive, what they do point to is the importance of acknowledging emotive affect within the study of 'things' (read in here - 'material culture').
Perhaps this acceptance or exploration of emotive affect (and subsequent engagement/management of it) is what has been lost through the abstraction and sanitisation (emotional) of things through archaeological science to become 'data'.
Labels: material culture, theory
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